How Introduction of E-Commerce Changed the Business World Research Paper

How Introduction of E-Commerce Changed the Business World - Research Paper Example The making of a client driven site is an overwhelming assignment for business associations. The principle challenge is realizing the data required by the client and introducing them in an easy to understand way. The commercialization of the web started with the National Science Foundation's (NSF) expulsion of web get to limitations for business purposes. It ought to be noticed that before 1991, utilization of the web turned out to be solely constrained to scholastics and scientists. In any case, the lifting of the limitation end up being a significant impetus as business people discovered that web get to business is industrially doable. Another factor which added to the commercialization of the web is the program wars started by the starting of the Netscape. This was additionally filled by the section of a large group of firms into business adventures using trend setting innovations which utilize the TCP/IP guidelines (Greenstein 1). This paper will take a gander at various ideas and issues in web based business. The following segment will be trailed by a short history of HTML and examination among XML and HTML. This report will likewise talk about the difficulties of making a client driven site, test the touchpoint consistency of McDonald's, and investigate two acclaimed kinds of web based promoting. HyperText Markup Language's (HTML) history can be respected to have had a life expectancy of seven years, beginning from its presentation as a straightforward language in the with just few labels to the as of late increasingly complex structures which empowers different movements, pictures, sounds, and other stunning stunts. The inception of the HTML is regularly connected with the designer of the web Tim Berners-Lee who made the web utilizing HTML as the distributing language (Raggett 22). As the primary maker of the HTML, he was the first to utilize this advancement and an incredible factor in the support of others to expand upon his thought and work on growing further programming for showing HTML and setting up HTML records for get to. Along with Dave Raggett, Tim additionally took a shot at building up the HTML for mass utilization, distinguishing and making the highlights which are favored by clients.

The Good Man Jesus and the Scoundrel Christ Chapter 2 Free Essays

‘Oh, yes. He needs us to return and reveal to him where to discover you, so he can ensure the kid is safe.’ ‘If I were you,’ said Joseph, ‘I’d go straight home. We will compose a custom article test on The Good Man Jesus and the Scoundrel Christ Chapter 2 or on the other hand any comparative theme just for you Request Now The ruler is flighty, you know. He may bring it into his head to rebuff you. We’ll take the kid to him in great time, don’t worry.’ The stargazers thought this was a word of wisdom, and went their direction. Then, Joseph pressed their products hurriedly, and set off that very night with Mary and the youngsters and went to Egypt, since he knew King Herod’s unstable ways, and dreaded what he would do. The Death of Zacharias He was on the right track to do as such. At the point when Herod understood that the celestial prophets were not going to return, he flew into a wrath and requested that each youngster in Bethlehem and the area under two years old ought to be executed on the double. One of the offspring of the correct age was John, the child of Zacharias and Elizabeth. When they knew about Herod’s plan, Elizabeth took him up into the mountains searching for some place to cover up. However, she was old and couldn't walk exceptionally far, and in her despondency she shouted out, ‘Oh pile of God, cover a mother and her child!’ Without a moment's delay the mountain opened and offered her a collapse which to shield. So she and the kid were sheltered, yet Zacharias was in a difficult situation. Herod realized that he had as of late fathered a kid, and sent for him. ‘Where is your kid? Where have you covered up him?’ ‘I am a bustling cleric, Your Majesty! I invest all my energy about the matter of the sanctuary! Taking care of kids is women’s work. I don’t know where my child can be.’ ‘I caution you ?C come clean! I can threaten your wellbeing in the event that I need to.’ ‘If you shed my blood, I will be a saint to the Lord,’ said Zacharias, and that worked out as expected, on the grounds that he was murdered there and afterward. The Childhood of Jesus In the interim, Joseph and Mary were choosing what to call their children. The firstborn was to be named Jesus, yet what to call the other, Mary’s mystery top pick? At long last they gave him a typical name, however taking into account what the shepherds had stated, Mary consistently called him Christ, which is Greek for Messiah. Jesus was a solid and chipper infant, however Christ was regularly sick, and Mary stressed over him, and gave him the hottest covers, and let him suck nectar from at the tip of her finger to stop him crying. Not long after they had shown up in Egypt, Joseph heard that King Herod had kicked the bucket. It was protected to return to Palestine, thus they set off back to Joseph’s home in Nazareth in Galilee. There the kids grew up. Furthermore, as opportunity went there arrived more kids to go along with them, more siblings, and sisters as well. Mary cherished every one of her kids, yet not similarly. The little Christ appeared to her to require exceptional consideration. Where Jesus and different kids were uproarious and played noisily together, getting into insidiousness, taking organic product, yelling out inconsiderate names and fleeing, starting ruckuses, tossing stones, wiping mud on house dividers, getting sparrows, Christ clung to his mother’s skirts and went through hours in perusing and petition. One day Mary went to the place of a neighbor who was a dyer. Jesus and Christ both accompanied her, and keeping in mind that she was conversing with the dyer, with Christ near to her side, Jesus went into the workshop. He took a gander at all the vessels containing diverse hued colors, and plunged a finger in every one, and afterward cleaned them on the heap of fabrics holding back to be colored. At that point he imagined that the dyer would see and be furious with him, so he packaged up the whole heap and push everything into the vessel containing a dark color. He returned to the room where his mom was conversing with the dyer, and Christ saw him and stated, ‘Mama, Jesus has accomplished something wrong.’ Jesus had his hands behind him. ‘Show me your hands,’ said Mary. He brought his hands around to appear. They were hued dark, red, yellow, purple and blue. ‘What have you been doing?’ she said. Frightened, the dyer ran into his workshop. Protruding out of the highest point of the vessel with the dark color was a chaotic stack of fabric, besmeared and recolored with dark, and with different hues also. ‘Oh no! Look what this rascal has done!’ he cried. ‘All this material ?C it’ll cost me a fortune!’ ‘Jesus, you terrible boy!’ said Mary. ‘Look, you’ve pulverized this man’s work! We’ll need to pay for it. How might we do that?’ ‘But I thought I was helping,’ said Jesus. ‘Mama,’ said Christ, ‘I can make everything better.’ What's more, he took a side of material, and said to the dyer: ‘What shading is this one expected to be, sir?’ ‘Red,’ said the dyer. What's more, the youngster hauled it out of the vessel, and it was red everywhere. At that point he pulled out every one of the rest of the materials, asking the dyer what shading it ought to be, thus they were: each piece was impeccably colored similarly as the client had requested it. The dyer wondered, and Mary grasped the kid Christ and kissed him over and over, loaded up with delight at the integrity of the little individual. Some other time Jesus was playing next to the portage over a stream, and he made some little sparrows out of mud and set them all up in succession. A devout Jew who was passing observed what he was doing and went to tell Joseph. ‘Your child has broken the sabbath!’ he said. ‘Do you know what he’s doing somewhere around the passage? You should control your children!’ Joseph rushed to perceive what Jesus was doing. Christ had heard the man yelling, and followed not far behind Joseph. Others were following as well, having heard the upheaval. They arrived similarly as Jesus made the twelfth sparrow. ‘Jesus!’ Joseph said. ‘Stop that immediately. You realize this is the sabbath.’ They would rebuff Jesus, however Christ applauded, and without a moment's delay the sparrows woke up and took off. The individuals were stunned. ‘I didn’t need my sibling to get into trouble,’ Christ clarified. ‘He’s a decent kid really.’ And all the grown-ups were loaded up with reverence. The young man was so unobtrusive and keen, not somewhat like his sibling. Be that as it may, the offspring of the town favored Jesus. The Visit to Jerusalem At the point when the twins were twelve years of age, Joseph and Mary took them to Jerusalem for the dining experience of the Passover. They went down in an organization of different families, and there were numerous grown-ups to watch out for the kids. After the celebration, when they were assembling everybody to leave, Mary ensured that Christ was with her, and said to him: ‘Where is Jesus? I can’t see him anywhere.’ ‘I think he’s with the group of Zachaeus,’ said Christ. ‘He was playing with Simon and Jude. He disclosed to me he was going to travel home with them.’ So they set off, and Mary and Joseph pondered him, envisioning him safe with the other family. Be that as it may, when it was the ideal opportunity for the night supper, Mary sent Christ to Zachaeus’s family to call Jesus, and he returned energized and on edge. ‘He’s not with them! He disclosed to me he was going to play with them, yet he never did! They haven’t seen him anywhere!’ Mary and Joseph looked among their family members and companions, and solicited each gathering from explorers in the event that they had seen Jesus, yet none of them knew where he was. This one said they had last observed him playing outside the sanctuary, that one said they had heard him state he was heading off to the commercial center, another said they were certain he was with Thomas, or Saul, or Jacob. At long last Joseph and Mary needed to acknowledge that he had been abandoned, and they stashed their things and turned around towards Jerusalem. Christ rode on the jackass, since Mary was stressed that he may be drained. They looked through the city for three days, yet Jesus was mysteriously gone. At long last Christ stated, ‘Mama, should we go to the sanctuary and appeal to God for him?’ Since they had looked wherever else, they figured they would attempt that. What's more, when they entered the sanctuary grounds, they heard an uproar. ‘That’ll be him,’ said Joseph. Sufficiently sure, it was. The ministers had discovered Jesus wiping his name on the divider with mud, and were concluding how to rebuff him. ‘It’s just clay!’ he was stating, getting over the earth his hands. ‘As soon as it downpours, it’ll fall off once more! I wouldn’t fantasy about harming the sanctuary. I was composing my name there with the expectation that God would see it and recall me.’ ‘Blasphemer!’ said a minister. Furthermore, he would have struck Jesus, yet Christ ventured forward and talked. ‘Please, sir,’ he stated, ‘my sibling isn't a blasphemer. He was composing his name in mud in order to communicate the expressions of Job, â€Å"Remember that you molded me like earth; and will you go me to tidy again?† ‘ ‘That may be,’ said another, ‘but he realizes beyond any doubt he’s fouled up. Look ?C he’s attempted to wash his hands and hide the evidence.’ ‘Well, obviously he has,’ said Christ. ‘He has done it to satisfy the expressions of Jeremiah, â€Å"Though you wash yourself with lye and utilize a lot of cleanser, the stain of your blame is still before you.†Ã¢â‚¬Ëœ ‘But to flee from your family!’ Mary said to Jesus. ‘We’ve been alarmed! Anything could have transpired. In any case, you’re so narrow minded, you don’t realize thinking of others. Your family makes no difference to you!’ Jesus hung his head. Be that as it may, Christ stated: ‘No, Mama, I’m sure he has good intentions. A

Transporting In Around MIT

Transporting In Around MIT PRIVATE TRANSPORTATION This includes but is not limited to cars, bicycles, skateboards, scooters, and walking. My favorite method, and perhaps the only method I am fully capable of doing after years of training in New York City, is walking. I daresay most people walk. For example, freshman Me walking across the Harvard Bridge in the dead of winter. More students who want quicker transportation use bicycles. MIT has plenty of bike racks around campus near classes and dorms. There is even an auction near the beginning of the year, so its perfectly feasible to get an inexpensive bike here. It also makes it easier to get to really nice places over the weekend, like Walden Pond or Cape Cod. My friend Anthony 10 found that he missed driving terribly. So, not too long ago he bought a used car. Keeping a car around campus is not free of course, but there are a few parking lots around. I hear that driving in the city is no easy feat either PUBLIC TRANSPORTATION You may have heard that Boston has a subway system. The Massachusetts Bay Transit Authority (MBTA) runs this subway system, which for some reason is called the T. MIT has its own station on the Red Line at Kendall Square/MIT. The routes the T covers look something like this: In addition to subways (which cost $1.70 to $2.00 a ride), the MBTA also runs buses (these cost $1.25 to $1.50 a ride) and commuter rail trains (costs vary depending on distance). The map for the commuter rail, which covers a fair portion of the state, is here: How often do people at MIT take these things? Well, some of you might remember that Snively used the commuter rail every morning and evening last summer to get to and from his job in Providence. Ive used it to go to Worcester to see a Nightwish concert. Taking the T is essential for getting into Boston and then the buses can be used to go places the subways dont quite reach. The only inconvenience is that here in Boston, like most places, public transportation stops running. Between around 12:30am and 5:30am, the MBTA will not help you get anywhere. Some of MITs shuttles help make up for this. MIT TRANSPORTATION The MIT Department of Facilities Parking Transportation Office runs and coordinates several shuttles available to the MIT community. These include the following: Saferide. This is possibly the highest-volume shuttle at MIT. There are 4 different appropriately-named shuttles: Boston East, Boston West, Cambridge East, Cambridge West. Together, the four shuttles can reach most if not all of the dorms and FSILGs. Saferide is free and operates seven days a week from 6pm to 2:30am or 3:30am all year. Some reasons to use the Saferide include: Returning home safely after the T has stopped running. Getting to that fraternity or sorority party. Visiting your friends in faraway living groups. Visiting your friends in places near those faraway living groups (heh, BU). Quickly getting across the Charles River when its cold. Or rainy. Or both. Tech Shuttle. This operates every 20 minutes Monday through Friday, from 7:15am to 7:15pm during the entire calendar year (except holidays). Its free, and gets you all around MIT perfect for getting to classes quickly when you live in the farthest dorm and its raining outside. Northwest Shuttle. This free shuttle operates every 10 minutes weekdays from 7:25am to 6:42pm during the entire calendar year (except holidays). Its very similar to the Tech Shuttle. The map for the Tech Shuttle (in gold) and Northwest Shuttle (in black) is shown below. Daytime Boston Shuttle. This shuttle runs every 20 minutes from 8am to 6pm weekdays during the school year (September through May). It is also free, and takes people directly between MITs student center and a few of MITs Greek houses in Boston (which also are just a short hop away from all that the City of Boston has to offer). This short route is shown below. Airport Shuttle. Intuitively, these get people to and from Logan International Airport over several days right before Thanksgiving, Winter, or Spring vacations. Seats should be reserved beforehand, and costs $10.00. Perhaps good if you dont want to take (two or fewer) huge bulky suitcases around the T. Additional shuttles run by other parts of MIT or by companies in Cambridge/Boston include the Bates Shuttle, the Grocery Shuttle (Saturday mornings between Eastgate, a graduate dorm, and Star Market, a supermarket), the Lincoln Lab Shuttle, the Wellesley College Shuttle, the EZ Ride (goes to North Station, free with MIT ID), and the M2 Shuttle (goes around Cambridge, tickets for sale at the Parking and Transportation Office). This last photo is part of the Kendall/MIT Station. (Its so clean compared to NYC stations heheh). Travel safely!

7 Things to Do the Night Before The SAT

Study Drugs - 1267 Words

Students in America want to perform well during their school time, so they have a chance of getting a scholarship at best universities in the country. A lot of young Americans spend all their nights preparing for exams, because they can’t do it in the afternoon due to their sports and social life. Therefore many a night are spend studying hard for exams, so the teacher will not fail them and by that prevent them from getting their dream education. However, this tight and packed schedule causes the young Americans to get really exhausted and overloaded, and later on it might even cause cases of stress. In the meantime, this complex of problems seems to have got a solution. A solution that is so effective that most people never would have†¦show more content†¦This risk of getting addicted is something the anonymous girl from the interview in the podcast has experienced herself. She tells the reporter how she felt that every time she took a pill, the lust for another one became bigger. This proves the addiction that David Sack uses as an argument against the young students defending their beloved â€Å"study buddy†, as it is called, the interview in the podcast states. Furthermore, it’s a perfectly rational reason to never do study drugs; because what will good grades matter, if one ends up as a drug user due to ones increased risk of falling into an abuse. This also ï ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼opens another set of problems that Davis Sack does not mention: Having to get these pills without a prescription from one’s doctor’s office is not possible if it should be done legally. Therefore, a lot of the pills being sold and bought around American college campuses are illegally sold by people with an ADHD-diagnosis, or the pills have been stolen from some who actually has a prescription for them and need them, the article at healthyhors.com states4. This proves that taking any kind of study drugs directly can conflict with criminality. Both steeling and selling the pills and doing drugs later on are felonies punishable with prison. To top it all off the article also mentions the sideShow MoreRelatedDrugs Alcohol Case Study1791 Words   |  8 PagesCASE STUDY Brian is married with two teenage children. He set up his own company, a packaging business 10 years ago, and has worked hard to make it viable. During this time his use of alcohol has increased. He currently uses alcohol on a daily basis and often consumes a 1.5L of bottle of spirits a day. He hides this from his wife, but she has recently wanted to talk about this, and is angry and frustrated with him. A recent back injury prompted him to go to his GP, who prescribed a codeine basedRead MoreCase Study : Club Drugs Addiction1474 Words   |  6 PagesAfterPartyChat: Club Drugs Addiction Beginning with discothà ¨que scene of the 1970s, the recreational and often psychedelic substances commonly known as â€Å"club drugs† maintained their prominence in later decades at nightclubs, concerts, and raves all across the United States. These substances gained their moniker because their use became commonplace in settings where users wanted to enhance their experiences, most frequently used at clubs with loud music, dramatic lights, and countless people dancingRead MoreCase Studies 6.4 Drug Dilemmas799 Words   |  4 Pagessafety. Yes, drug prices reflect a fair and competitive market. Pharmaceutical companies are in the business to provide treatment/cures to diseases that were considered killers just a few years ago. The high cost is misinterpreted as a greed endeavor. 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The direct relationship between violence and economic activity hopes to sharpen our understandingRead MoreDrug Users And Human Services Utilization : An Exploratory Study Essay842 Words   |  4 PagesThe article â€Å"Injection Drug Users, Crack-Cocaine Users, and Human Services Utilization: An Exploratory Study† by Ashery, Rebecca Sager; Carlson, Robert G.; Falck, Russel S.; Siegal, Harvey A. seeks to understand the perception and experiences of drug users upon utilizing Human Social Services. The research problem being addressed is formulated around the usage of social services programs among injection drug users and crack cocaine users during a two-year period. From the abstract of this articleRead MoreCase Study : Prescription Drug Abuse1885 Words   |  8 Pages Research Paper Focus: Prescription Drug Abuse Abuse is a pattern of substance use that results in negative consequences and impairment (Bukstein and Nquyen). 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Read MoreAnalysis Of Vancouver Injection Drug User Study ( Vidus )1918 Words   |  8 Pagesspreading infectious diseases (Bard, 2011). Inmates study Vancouver Injection Drug User Study (VIDUS) is a project that gives a prospective study and has over 1500 IDU s enlisted to assist since 1996 and gathers data on drug use, health, sexual activity, etc. Some of the topics discussed included: prison culture, availability and price of drugs and equipment, drug use, VIDUS shows that the risk of HIV infection indicated that incarcerated injection drug users were associated with a greater risk of 2Read MoreCase Study : The Drug Free Workplace1221 Words   |  5 PagesCase Study: The Drug-Free Workplace Write a statement that clearly defines the issue related to drug testing in the workplace. Drug testing in the workplace was initiated to detect trace amounts of illegal substances in employees, however, the procedures do not take into account individual substances, and it may infringe on the privacy of the employee. What are opiates? How are opiates consumed? What are the physiological effects of opiates? Opiate are a group of drugs that are used typically toRead MoreStudies and Reports of The National Institute on Drug Abuse871 Words   |  4 Pages In this paper I will be discussing five major issues the Nation Drug Abuse institute looked at and had many different groups if people doing surveys. This institute collected all the data through out the years and does graphs and reports the statistics of their findings. I will be discussing the trend with high school students and the drugs most of teens do. Also I will be talking about the nation trend, that most is common and comparing it to other years. And then I will discuss the number of hospital

McDonaldization of American Society and World Free Essays

string(21) " to the main course\." If you have ever had a meal in a restaurant (fast-food/formal dining), used an ATM in a bank, spent your vacation at an amusement park or simply browsed through a mall, you have been exposed to McDonaldization. McDonaldization is â€Å"the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the rest of the world† (Ritzer, 1996, 1). Nearly ever aspect of today†s society has been affected by McDonaldization including the restaurant business, education, work, healthcare, travel, leisure, dieting, politics and the family (Ritzer, 1996, 1). We will write a custom essay sample on McDonaldization of American Society and World or any similar topic only for you Order Now I observed three East Side Mario†s Restaurant†s establishments while the dinner menu was being served on Saturday evenings between 6pm and 8pm to evaluate the ways in which McDonaldization has affected their company. On January 29th I visited East Side Mario†s in London, Ontario, on February 19th I visited East Side Mario†s in Plano, Texas (I used to hold a job as a server at this location) and on February 26th I visited East Side Mario†s in Orange, California. With the diversity of locations I was able to observe, I compared and contrasted many angles of the East Side Mario†s concept. East Side Mario†s Restaurants Inc. is one of the millions of business† that has implemented the four principles of McDonaldization, which are: efficiency, calculability, predictability, and control. With the assistance of Bernard Platt, Vice President of Marie Callender†s Pie Shops, Inc. , former Vice President of East Side Mario†s Restaurant, Inc. , I will offer a condensed presentation of East Side Mario†s history to get you familiar with the business. East Side Mario†s Restaurants, Inc. , is a wholly owned division of Marie Callender†s Pie Shops, Inc. In 1987 a partnership of restauranteurs developed the ESM (for the remainder of this case study I will us the initial ESM to refer to East Side Mario†s Restaurants, Inc. ) concept in North Miami, Florida featuring the excitement and energy of a New York City street festival, a blend of outstanding American and Italian food, a place where families felt welcome and comfortable offering exceptional value. Today operating as a separate division of Marie Callender†s Pie Shops, Inc. , there are a total of 38 American restaurants – 11 corporate and 27 franchise – and there are over 80 ESM restaurants in The United States and Canada. Efficiency is the first dimension of McDonaldization and â€Å"the optimum method for getting from one point to another† (Ritzer, 1996, 9). The parking lot allows ample amount of parking space for customers, including handicapped spaces directly in front of the building for efficient accessibility. The restaurant offers delivery to those who would like to spend their dinner in the comfort and convenience of their own homes. There is a small server to customer ratio to provide the best service expected throughout a customer†s meal. A kid†s bambino menu is offered for children to enjoy less expensive meals that suit their size, along with a separate lunch menu that offers smaller portions for a lighter meal. Happy Hour items are offered at certain hours for a quick snack fix, providing just enough time to satisfy your thirst with a favorite drink. Customers can pay with cash or credit card, whichever is more convenient for them. To streamline the process of the kitchen work ESM simplified pasta dishes (their biggest items) to take only minutes to cook very large quantities. All employees have specialized jobs to divide the work load/streamline, including: host†s/hostess†, bartender†s, server†s, cook†s, dishwasher†s, salad bar attendant†s, cleaning staff, cocktailer†s and management. To simplify the product the menu is limited and specializes in American/Italian food. They offer easy, quickly made finger food appetizers and unlimited soup/salad and bread which is prepared in just seconds. ESM puts you, the customer, to work the minute you walk into the restaurant. Their may or may not be a host/hostess at the front. In the place of service staff you will definitely find a horn on a taxi stand so that a customer may call for service to the front immediately when they would like to be seated. Take-out boxes are available for the customer to take any leftovers home with them. However there is a catch, the box is merely dropped by the table and the customer is expected to put away their own leftovers. The employees and customers of ESM function efficiently together to produce a profit for the business and satisfy the customer. The second dimension of McDonaldization, calculability, is â€Å"an emphasis on the quantitative aspects of products sold (portion size, cost) and service offered (the time it takes to get the product)† (Ritzer, 1996, 9). Servers are paid $6. 85/hr in Canada and $2. 15/hr in The United States. The rest of their money comes from tips so if they expect to take home cash they will have to work to their greatest ability and place their wages in the hands of the customers. Management usually recruits minorities to work the back of the house because they will work hard for little pay. Emphasizing quantity over quality is an important aspect of calculability. With any entree unlimited homeloaf and soup or salad is offered. For the bar flies free peanuts are always out in buckets for all to enjoy. Specials and promotions occur seasonally, like 15-cent wings on Tuesdays. Bigger is seen as better and ESM has conformed to this idea, establishing this illusion with many of its menu items. Large plates are used to serve most meals and give the idea of large portions, with options of three different sides on dinner items. Customers expect quick and accurate service, which ESM has provided by reducing the processes of production to numbers. To promise quick service, the server will initially take a drink/appetizer order to ensure that you as a customer receive prompt service immediately. The bread is brought out before the meal to snack on and give just enough time for transition to the main course. You read "McDonaldization of American Society and World" in category "Essay examples" Customers do not like to sit in a restaurant without something in front of them. Each item on the menu has a preparation time, which is followed by the staff so customers can expect their food to be promptly served. ESM has successfully involved an emphasis on quantification. As the third dimension of McDonaldization, predictability, gives â€Å"the assurance that their [a company†s] products and services will be the same over time and in all locales† (Ritzer, 1996, 10). ESM has establishments across Canada and The United States and no matter where you go you can expect the same service and quality in each and every store. The logo is a familiar sign that represents a promise†¦. the same meal and experience you had at any other ESM. Every store that is built is a replicate of the previous one. The layout of each restaurant is similar, limiting the dining area to all non-smoking and only the bar area has smoking. The same colors are dominant in each store: red, green and white. The immediate feeling you will get when walking inside is that of a New York street with replica†s of the Brooklyn Bridge, Statue of Liberty, Scallero Bros. and Costello†s Markets (trademarks of ESM). Interaction between the employees and customers is scripted and predictable at each visit to the restaurant. The customer is seated, informed of specials, drink/appetizer orders are taken, bread, soup and salad are brought before the meal, entrees are served with the offering of cheese or pepper, a desert menu is presented, dishes are cleared from the table and the check is presented and paid for. ESM provides each of its employees with a handbook that outlines server etiquette. The employees are expected to have the mindset of â€Å"the customer is always right† which should convince the customer with the notion â€Å"I†ll be back†. Employee behavior is predictably the same. The staff wears the same casual uniform at each restaurant with a rountinized order of operations. You can always expect to have your server offer you fresh ground pepper or parmesan cheese. With respect to birthdays a desert of choice is presented with the East Side Mario†s famous birthday song. The menu remains the same, introducing new items on promotion once in a while, producing the same predictable products. People expect to have the garlic homeloaf with unlimited soup and salad. The routine, uniformity and systematization of operations in ESM prove that predictability has been achieved. The fourth dimension of McDonaldization is â€Å"increased control and the replacement of human with nonhuman technology† (Ritzer, 1996, 101). ESM has integrated all forms of technology to better their establishment. From the fountain pop dispenser to timed broilers and appliances, every process is controlled by some sort of automation. Under control is both the product and process of the business. The menu continually remains the same, limiting the items for customers to choose from. The Micros system is used to input orders which will be sent to the back of the house, organize each table†s order and have the food out and arranged according to the server†s timing. Server†s and bartender†s are expected to id all customers who look as though they are under the age of 30 for alcoholic beverages. In regards to controlling customers, the guest is expected to honk the horn to get the attention of employees to serve them. If there is a wait a pager is given out to customers to be buzzed at the soonest opportunity a table opens up. When the customer is through with a meal, the check is brought promptly to encourage them to leave and allow the next table to be sat. A tip percentage is required for parties of 8 or more to ensure that the time spent on larger parties will be well rewarded in wages. Nonhuman technologies that have been implemented into ESM operations control the nature of the business. The irrationality of rationality is recognized as the fifth dimension of McDonaldization. This is the downside of McDonaldization emphasizing the basic idea that â€Å"rational systems inevitably spawn irrational consequences†, â€Å"serve to deny human reason† and â€Å"are often unreasonable† (Ritzer, 1996, 13). In regards to efficiency people will go to ESM in search of a relaxing meal to find they have an hour-long wait, congested waiting space and loud noise. The efficiency of spending a family meal in a comfortable atmosphere now becomes inefficient. People are unable to sit right away, asked to wait with their families in a smoke filled bar and expected to just be patient while they anticipating the buzzing of their pager number. Employees who are expected to deal with the impatient customers get irritable which reflects on their work and the restaurant as a whole. When ESM business is slow and employees are unable to make tips there is no longer an incentive to put out quality work. The efficiency of paying minimum wage is lost when workers quit because they do not make enough for tips. The cost of a nice dinner for an average size family of 4 at ESM could cost well over $60. In the long run this could be the cost of 3 home cooked meals. The profit a restaurant business makes on pop and such is huge compared to the production price. A family could just as well spend dinner at home, talking/interacting with one another in a much more comfortable, quit, atmosphere. ESM offers the illusion of fun to attract customers and have them coming back. The setting gives the feeling of a New York City street with all of the downtown memorabilia. â€Å"A taste of little Italy† is used to let the prospective guest know that traditional Italian food will be served with popular Italian/American music filling the dining room. The National Television Network, NTN, offers an interactive trivia game to be played in the bar area. Entertainment is brought in on special occasions and the server†s call out loud to the kitchen to fill the atmosphere with a feeling of excitement. The unreality, or illusion of reality, which often goes unheard of in the restaurant business, still exists. The reality is that you aren†t going to see the service staff singing and dancing with customer as they do in the commercial, in fact you†ll be lucky if you can flag them down as they run by your table at top speed. The streets of New York City are not resembled accurately by the miniature landmarks located throughout the restaurant and it†s unlikely a true Italian (person with Italian heritage) will serve your meal. All of this is not reality. Dehumanization recognizes a system that is destructive to human beings. This dehumanization recognized in society is evident through health and environmental hazards, the dehumanization of customers and employers, a negative effect on human relationships and homogenization. The increased concern for the human diet is strongly affected by eating out and Italian food is extremely fattening. A dish known as fettuccine alfredo has been given the nickname â€Å"heart attack on a plate†. To adapt to these concerns ESM has began to offer low fat dressings and deserts. The vegetables have to be used in good time, as does much of the inventory so that contaminated/old food is not distributed. Dishes must be cleaned thoroughly so that germs do not transfer to other customers. ESM provides a fairly environmentally friendly establishment with reusable dishes. The biggest concern is over styrofoam take-out boxes. Customers follow through with the same routine every time they enter a restaurant. ESM encourages the employees to follow script but at the same time get comfortable and act interested in the customer. But that†s just it†¦ an act. Servers really are not interested in the lives of every stranger who steps foot in the building. Scripting brings employees and customers down to a primitive dehumanizing level of interaction. Turnover rates at ESM are not as high as those in the fast food industry however it is unlikely that the same person will ever serve you. There is little, impersonal contact between people. ESM offers benefits for staying with the company, employee incentives, and employee events to encourage longer lasting relationships with the company and fellow workers, thus increasing the likelihood of establishing a relationship with customers. ESM is a chain with franchises and individually owned stores. With its diversity of location it gives people the opportunity to recognize a familiar place and limiting the appeal to ever try anything new. Because ESM is the same no matter where you go you could virtually enter one restaurant and not know whether you were in Burlington, Ontario, Canada, or Phoenix, Arizona, USA. This is limiting the diversity of our world and proves that McDonaldization is homogenizing every aspect of society into one. All of these dehumanizing effects of McDonaldization apply to ESM and add to the irrationality that actually exists. â€Å"As McDonaldization comes to dominate ever more sectors of society, it will become ever less possible to ‘escape† from it† (Ritzer, 1996, 143). In other words McDonaldization imprisons people into an iron cage. Max Weber referred to it as the â€Å"iron cage of McDonaldization† implying that the systems of society will become so inhuman that the systems will eventually have control of everything. To make it in a McDonaldized society higher profits and lower costs will continue to be the goals of all businesses. The best ways to reach this goal is to conform to McDonaldization and strive for efficiency, calculability, predictability and control. ESM increases profit by taking each of these steps so that it can keep up with the competition. People have come to value the individual dimensions of McDonaldization and insist on relating to them even if they are not rewarded with economic gains. ESM has fallen into the trap and chosen locations on busy street corners surrounded by its competitors where a huge concentration of McDonaldization resides. The process of McDonaldization is so desirable that it is pursued as an end to itself (Ritzer, 1996, 145). Fordism is the ideals Henry Ford projected into society. Mass production of a single product, using a simple assembly line process, standardized routines, deskilling, and more demanding and expanding markets have arisen as the result of Fordism. ESM came out of the woodwork with the idea of bringing New York City†s Little Italy to any city. They became part of the restaurant market and had to adopt Fordism principles in order to reach high profitability with low costs. Post-Fordism arose later on and is characterized by more customized/specialized products, smaller systems for specialization, technologies that will produce a range of products, requiring more workers, which in turn leads to diversity once again. ESM has also incorporated post-Fordism characteristics. They use one computer system to run the security systems, kitchen appliances, run credit charges and place orders. They cater to each individual customer, giving them what they ask for. Finally, postmodernism, the idea that we are entering a more irrational and flexible era. The spread of different cultures throughout all of society is a product of postmodernism. ESM brought Little Italy to all kinds of cities. In fact, this American/Italian restaurant does not even exist in Italy. This society is superficial; people pass through McDonaldized systems without even being phased by them. No one walks into ESM and thinks; â€Å"wow this is a superficial McDonaldized system†. Every product and service has been presented before. ESM doesn†t have the original calamari al† diavolo sitting in a glass case to display. We now live in an n impersonal world. Even though employees approach customers with interest and a smile, they do not have a personal relationship with them. There no longer exists much emotion or expression in the postmodern society. We have to work hard at impressing people these days, having to always find something new and exciting to keep a customer hooked. Events of the past and present blur together. It is hard to distinguish between each visit to a restaurant, eventually all the visits blur together. Reproductive technologies have taken over. Computers and TV†s dominate industry and the lives of every individual. In the restaurant business if the computers were to crash†¦. there goes the payroll, power, cash registers; the entire operation is over in the blink of an eye. Just like nearly all institutions in our society ESM is trapped in an â€Å"iron cage of McDonaldization†. I believe McDonaldization has invaded every sector of society and as someone who grew up with McDonaldization at every corner of my life I would have to say it†s been productive. It has allowed society to evolve. Every aspect of life has consequences and downfalls; it†s just a matter of dealing with them. I like moving at a fast pace. Why do people have to make friends with every person they encounter? It†s nice to have companionship but not from your server in a restaurant. McDonaldization has served as a directing force, another stage in our history. We adapt to every turn the world makes and change is good. When all of the aspects of McDonaldization are intertwined society runs smoothly. East Side Mario†s was an example of a company that followed all the rules, aimed for a goal and made it. I believe that†s all that it should take in anything you do in life to make it, just follow the rules and reach for your goals. McDonaldization is a positive contribution to society. How to cite McDonaldization of American Society and World, Essay examples

Miles City Montana By Munro Essays - Point Of View, Style

Miles City Montana By Munro The monotony of life has waged war against the narrator in Alice Munro's "Miles City, Montana." The author depicts the narrator as a brittle woman in search of a personal identity among a community of conformity. This battle between domestic responsibility and personal satisfaction reeks havoc on the soldier of this mother and wife. Munro is a master of characterization, and through the protagonist she depicts the complexities of human nature. Now, as the family of four travels across the continent, the narrator is able to slough off all the obligations which society has dumped on her. Almost relieved, "we shed our house, the neighborhood, the city, and...our country" (378). On the road, she is no longer forced to hide from the friendly phone calls or household chores. The narrator has been freed on the highway to Ontario, Canada. The Prisoner of War, held under siege in her own home, is liberated to be "hopeful and lighthearted" (378). This trip becomes a break from the life that she's is currently leading, a life which society thinks should make her content. With this new bit of freedom the narrator is able to form an identity for herself. Tragedy, however, almost strikes as the narrator takes this break from reality. As the family reaches Miles City, Montana, the two young children become captivated by the thought of swimming in a refreshing pool. No adults are aloud into the pool area during the lunch break, but the children are still able to take a swim with the lifeguard present. As the narrator steps out of sight, the youngest girl's curiosity captures her, and she almost drowns in the pool. Meg had nearly submerged before the mother had a vague premonition that something on this afternoon is very wrong. Running toward the pool, the girl's parents reach her in time, but this incident seeps much deeper as the mother gains wisdom and identity from the experience. She is a mother. The narrator has now accepted this responsibility, and will probably embrace other obligations within her community. As the narrator and her husband discuss which route to take on the way back to Vancouver, she is filled with "relief" (388) at the thought of home. That which was a prison before this fateful vacation has become a sanctuary, and there is a "surprising pleasure" (388) within this thought. Bibliography Meyer, Michael. The Compact Bedford Introduction to Literature. 5 ed. Bedford Books. 1997.